Election Coverage on Dish: Special Election Day Features on Tap, and a Clinton Victory Prediction

Get ready for a new way to watch the election this year. Thanks to some cool new features implemented by Dish, customers will be able to catch all the action in a more convenient, engaging way. You’ll be able to keep track of what’s happening on multiple channels at once and get into the excitement of the race like never before Here’s what’s in store:

Available on Hopper 3, Dish will convert Sports Bar Mode into the Election Newsroom. This multi-channel view divides a TV screen into quadrants, each with the ability to display a different program. When accessed from the channel guide, Election Newsroom will auto-populate CBS, CNN, Fox News and MSNBC. Customers may tailor this feature to display their favorite four news networks and can easily toggle among the four channels to determine which will play audio.

With the recent addition of the YouTube app on Hopper 3, Dish customers can watch live election coverage on YouTube without changing inputs or devices. Starting at 7 p.m. ET, YouTube will feature coveragefrom top news channels including NBC News, PBS, MTV, Bloomberg, Telemundo and online news network The Young Turks.

A Clinton Presidential Victory?

But even before implementing these cool election viewing features, Dish was busy compiling data to predict winners and losers—guessing how you will vote based on what you watch. Those who watch more sports or family-oriented TV shows like “Sesame Street” are likely to vote Republican, while fans of TV series like “Scandal” tend to vote for Democrats.

Analyzing data like this from its Internet-connected set-top boxes, Dish predicts that Hillary Clinton will win the presidency and Republicans will take the House of Representatives, with an estimated 245 out of 435 seats (a two-seat gain for Democrats in the 115^th Congress).

While Dish doesn’t have a whole lot of historical data to apply to the predictions – the company only started collecting viewership data in 2014 – the group did test the current model against the 2014 House elections and was able to predict the outcome for that race with 98 percent accuracy.

The 2016 voting analytics, which Dish calls Viewers to Voters, is the first project completed under the company’s “Wisdom of Crowds” initiative.

“With so much focus around national polling, we thought it’d be interesting to see if we could find a correlation between how our customers interact with Dish and how they may vote,” says Warren Schlichting, executive vice president of media sales, marketing and programming.

Dish first analyzed the relationship between programming watched and political affiliation, and then gathered anonymized customer viewership data to predict political winners.

In its initial analysis, the company determined that customers who watched more sports, religious or family-oriented television were more likely to vote Republican. Examples include NFL Football, GEB America’s “Giving Hope, Sharing Life” and “Sesame Street.”

Customers who watched more series/specials, education or music-oriented television were more likely to vote for Democrats. Examples include “Scandal,” “MythBusters” and “The Voice.”

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