With a plethora of VR headsets for tech-hungry consumers to choose from, it is inevitable that this ultimate immersive experience should find its way into the home cinema market, but is the technology worth your investment? What type of content is available? And could it (and more importantly, should it?) replace the traditional home cinema sound system and projector set-up?
“Virtual reality most definitely has a place in the home cinema arena,” says Jason Lovell, senior product manager, Samsung VR. “The technology is really taking off and film and video entertainment will be key part of VR’s direction moving forward as the industry grows and the technical capabilities of VR evolve with it.”
Indeed, VR is incredibly immersive, presenting a new way of consuming cinematic content, allowing the viewer to be completely absorbed in the experience – with no distractions.
These headline-grabbing VR headsets are primarily for gamers. However, with commercial VR cinemas popping up more and more, the potential in the home is not to be overlooked.
In agreement with Lovell is Richard Vincent, founder of communications agency Fundamental, which has begun to explore the potential of VR and 360 social video.
“It absolutely has a place within home cinema,” says Vincent. “Home cinema has always been about getting the most immersive sound and vision experience; VR takes this to a whole new level – whether that is watching 2D film in the most exciting/sexy virtual cinema room, or with fully immersive VR video content.
“For the home cinema customer, this is a really exciting time as potentially the cost of physically creating a cinema room has dropped considerably and is now a much more accessible option for a much wider audience. However, I don’t think it replaces, I think it augments. It’s a viewing choice.”
Let’s not forget that each of the headline-grabbing VR sets (Oculus Rift, HTC Vive, Samsung Gear VR, PlayStation VR) that we’ll discuss in this article exist primarily for gamers to enjoy. However, with commercial VR cinemas popping up in more and more countries, the potential in the home is not to be overlooked.
“VR also brings with it huge opportunities for filmmakers,” says Lovell. “Due to its immersive nature it can elicit emotions from the viewer in much stronger ways – hence its potential is extremely exciting – we’re already seeing this with VR films on the Oculus Store. However, it is important to note that VR is not just a new tech or another screen, it’s an entirely new way of engaging with and relating to technology, providing a completely different entertainment experience for viewers.”
Samsung Gear VR and Cinema
Compatible with Galaxy S7 edge, S7, Note 5, S6 edge+, S6 and S6 edge phones, the phone itself acts as the headset’s display and processor, while the Gear VR unit acts as the controller, which contains the high field of view as well as a custom inertial measurement unit, or IMU for rotational tracking, which connects to the smartphone via micro-USB.
According to Gear VR, watching a movie in a VR theater is “the next best thing to owning your own personal multiplex.” Free from the distractions of the outside world, Samsung promises that the viewer will be completely immersed when watching movies on a theater-sized scale.
“There are so many opportunities for Gear VR in home cinema. Users can explore games, films, 360 video content, as well as user generated 360/VR content, and also enjoy video on demand services like Netflix,” says Lovell.
Previously known as Oculus Cinema, Oculus Video is available for Gear VR, allowing users to immersive themselves in “their very own movie theater,” with the perception of viewing content on a cinema-sized screen. Plus, a host of social features have been introduced in order to replicate the experience of being in a movie theater or home theater with a group of friends. Oculus Video allows people to experience films through a virtual cinema or even just a plain screen; it’s up to the user.
“It’s at an early stage and it’s clunky, but it’s a good indication of the potential for shared space home cinema viewing,” says Vincent on Oculus Video. “Imagine a shared viewing experience in a ‘virtual’ cinema room with friends from around the globe.”
There are two ways for a user to watch their own video content in the ‘My Videos’ section of Oculus Video: any films that are recorded using a phone’s camera will automatically appear in the ‘My Videos’ section. The other way is to copy compatible video files directly to a phone or SD card. On a PC, a phone’s storage can be accessed from Windows Explorer by simply plugging in the USB data/charging cable – no software is required.
“Users can even view traditional 2D or even 3D content in VR via Oculus Video,” says Lovell. “They can even view in a virtual cinema. The opportunities are endless and I really think we’ll start to see consumers realizing the potential VR offers over the next year or so.”
Oculus Rift
Owned by Facebook, Oculus Rift is arguably the most popular, or at least the most well-known, virtual reality headset currently on the market. The headset uses an OLED panel for each eye, each with a resolution of 1080×1200 with a 90Hz refresh rate and 110 degree field of view to reduce motion blurring, plus integrated headphones which provide a 3D audio effect, as well as rotational and positional tracking.
However, to get the premium VR experience, a user must invest in a little more than just the headset itself; the gaming PC required in order to use the device is not included in the price.
The headset requires PC hardware running a 64-bit version of Microsoft Windows 7 SP1 or later, and Oculus Rift’s minimum requirements specify a CPU equivalent to an Intel Core i5-4590, at least 8GB of RAM, and at least an AMD Radeon R9 200 or Nvidia GeForce GTX 970 graphics card. Oculus VR says that the device will initially support Windows, whilst support for Linux and macOS will be developed in the future.
Aside from its obvious gaming advantages, Rift is also taking the home theater market seriously – including Oculus Video as a free application – which allows the Rift to be used to view conventional movies and videos from inside a virtual cinema environment, giving the wearer the perception of viewing the content on a cinema-sized screen.
And if that isn’t enough to convince you how seriously Oculus is taking the cinema market, perhaps its Story Studio offering will. Plucking multiple former employees from major VFX companies such as PIXAR and ILM, Story Studio has already started producing VR movies. Oculus first sensed the potential of movies in VR after showing off the Rift to Hollywood filmmakers, who were interested in exploring the new immersive medium.
“We didn’t have an answer for them,” says Oculus CEO Brendan Iribe. “We knew how to get started with games, but we didn’t know how to get started with film, with Hollywood, with cinema.”
HTC Vive
Powered by SteamVR, the whole package includes the headset, two wireless controllers, two base stations, link box, earbuds and Vive accessories.
However the user needs to cough up some extra money for the PC, with the manufacturer recommending that the user get their hands on a NVIDIA GeForce GTX 1060/AMD Radeon RX 480 equivalent (or greater) GPU, an Intel i5-4590/AMD FX 8350 equivalent (or greater) CPU, 4GB+ RAM and a Windows 7 SP1 (or newer) operating system.
And for those worried about issues caused by the wires that stretch from the rear of VR headset to the computer processing, Quark VR and Valve have recently partnered to create a wireless version of the headset.
In terms of the Vive and home cinema, it too has been making inroads: The Littlestar VR Cinema is currently listed on Steam as a HTC Vive head-mounted display App and is free of charge to use, making the 360-degree VR content easily attainable.
It’s available in Dolby Atmos for Gear VR, Oculus Rift and HTC Vive, and CE Pro can attest to its immersiveness – in fact, you might want to sit down to keep balance.
“The top of the line VR headsets are still expensive,” says Amelia Kallman, head of innovation at Flux Lounge. “On top of that they require state of the art PCs, which aren’t included. That’s a personal investment that you have to make on top of the headset. But there are dedicated gamers that are willing to spend that kind of money, and I think that getting into it through mobile is how people are going to experience it at first.
“I think VR absolutely has a place within the cinema world. Immersive cinema is something that is becoming a lot more interesting. I think it’s going to catch on way sooner than we thought it was.”
PlayStation VR
Sony’s offering could be the headset with the biggest take-up due to one simple fact: it can be used with a PlayStation 4, giving owners the ability to enjoy VR content without having to buy any additional hardware (other than the headset itself). The PlayStation 4 can be found in approximately 40 million homes already, meaning that those desperate for some VR gaming action only need to buy the $399 headset, which went on sale on October 13.
The PlayStation VR has a 5.7-inch, 1920 x 1080 OLED display split vertically to deliver a resolution of 960 x 1080 to each eye, and users can take advantage of Cinematic Mode for more than just gaming. This feature is designed to allow users to play non-virtual reality games inside the headset on a simulated cinema screen available in three sizes: 117 inches, 163 inches and 226 inches – although the middle setting is said to encompass the viewer’s entire field of view.
The biggest option will require the wearer to move their head from side to side to see everything. The smallest option reorients the screen to the user’s head movement, and should the wearer tire of holding up their own head, apparently they can lie down while wearing the headset where it will match the person’s horizontal perspective.
As reported on PlayStationLifestyle.net, playing games without VR support in Cinematic Mode results in a definite loss in fidelity, however that didn’t exactly kill the fun factor. It is also reported that Cinematic Mode isn’t only compatible with the PlayStation 4; it also works as a HDMI display device and can display anything that is plugged into the Processor Unit. This includes anything from a Blu-ray player to other gaming consoles.
Pushsquare.com also confirmed that both Netflix and BBC iPlayer (along with any other media Apps the user choses) work in Cinematic Mode ‘without an issue,’ due to the fact that the mode essentially replaces the viewer’s TV.
Google Cardboard
Right at the other end of the spectrum is Google Cardboard, which is a VR platform developed by Google for use with a head mount for a smartphone. Named for its foldout cardboard viewer, users can tap into VR experiences for less than $15.
It’s certainly nowhere near the same league as the top priced VR headset offerings (it is made out of cardboard, after all), but it is cheap enough to encourage mass take-up; whether it be a new toy for a VR fan to play around with, or a stocking filler to keep the kids entertained at Christmas.
These ‘digital natives’ are the demographic that can make all the difference as to whether a new technology takes off or not, after all. Think about it; if the kids think it’s cool and gain access to the manufacturer’s ‘virtual movie theater’ for traditional flat screen YouTube videos, then Google Cardboard could be the next must-have.
Let’s face it, they already know how to use your phone better than you: now all they need to do is select an option to watch any video in Google Cardboard, put it in a viewer and watch it on a simulated large screen.
Don’t forget that Google recently announced Daydream View, a $79 VR headset that works with Daydream-compatible phones.
Currently available for pre-order from the Google store, it is the successor to Google Cardboard and already has a list of content partners eager to bring their movie content to Daydream, including IMAX, HBO, Lionsgate and Hulu.
StarVR and … Jesus VR?
Intended for professionals and ‘location-based entertainment markets’ rather than consumers, the manufacturer names IMAX as a partner, with the idea that eventually viewers will be able to ‘step into the movie’ by ‘walking’ into the film afterwards, for a suggested price of about $25 per movie ticket.
Where Jesus comes into it is via the currently unreleased film Jesus VR – The Story of Christ, which was shown at this year’s Venice Film Festival in the brand new VR theater.
Billed as the ‘first-ever full-length virtual reality film,’ the 90-minute movie was filmed in 360 degrees and shot in 4K, placing the audience as spectators throughout the entire movie. The film is available on Samsung Gear VR, Oculus Rift, PlayStation VR, HTC Vive and Google Cardboard just in time for Christmas this year.
Immersive or Isolating?
An obvious drawback with VR headsets entering the home cinema sector is the fact that wearers may not want to be ‘immersed’ for the length of a feature film; they will likely find it disorientating, uncomfortable or even isolating.
Oculus, for one, has that covered: Oculus Video will also feature a networked mode in which multiple users can watch the same video in a shared virtual space, seeing each other as avatars, letting them interact and talk to one another while watching the video.
And there’s more. Rift also offers the opportunity to view new types of media that it says are impossible to view on regular monitors: 360-degree 3D videos and virtual reality movies.
“I think you’ll see many developments in the social aspect of VR moving forward that will ensure users don’t feel secluded,” says Lovell. “Oculus Social, which works with Gear VR, allows users to create rooms in which they can hang out with friends in the virtual space and enjoy content together, for instance.”
“I personally believe the social element will be a real focus for virtual reality in the future. We see VR as an accompaniment to home cinema, not as an alternative. Both provide unique entertainment experiences, and people can enjoy either one depending what mood they’re in. Just like people got used to wearing headphones, having a mobile phone and wearing a smartwatch, I believe that wearing a VR headset will become commonplace in the future.”
Kallman believes that the technology has a way to go in that respect.
“At the moment VR is still an exclusive experience; you can play games with people in the virtual world but you’re not actually communicating with the person sitting next to you. I think that is a bit of a barrier at the moment. That’s why I think that mixed reality is going to play a big part in this because it’s more inclusive in that it allows you to keep the people next to you, to keep your living room, and then have virtual content on top of it. Hopefully that will create more of a communal experience. When it comes to entertainment, part of that experience is enjoying it with somebody else and sharing that experience. I think when the technology moves in that direction it will be a part of cinema.”
“Like any new tech, there is a period of adjustment and I have no doubt that the younger generations will make the transition quicker and easier that the non-digitally native audiences,” says Vincent. “I think with the advent of shared spaces that allow you to join friends in virtual cinema rooms and together, a cinematic experience or watching a film is very exciting indeed. If it remains a solitary experience, users will tire – but it won’t stay singularly.
“Already you can share a space and watch together in VR, and as the technology moves forward the quality of that share (moving from avatars to real representations of people) will make the experie
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