Friday, July 14, 2017

Push vs. Pull Marketing in Hi-Fi Audio

Ever wonder about the different marketing strategies behind the way various consumer electronics companies present their products? Some are boutique brands, available only at prestigious, appointment-only retailers. Some are very widely distributed, at Walmart, Best Buy, everywhere. Some are direct online sales only. It's all very intentional. Here's a peek behind the curtain on how these business models target their consumers.

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