Spotify has partnered with Hulu to offer a discounted subscription bundle in an effort to get more paid premium subscribers. This comes following Spotify’s initial direct stock listing earlier this month. Although Spotify has 71 million paid subscribers—nearly twice that of Apple Music with 38 million subscriptions and more paid subscriptions than any other streaming music service. Still, the company is looking for ways to increase its profitability by attracting more listeners to their paid plan.
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