Sony in New York

Last week Sound & Visioneditor Al Griffin wrote on this site about Sony’s recent New York event. The subject was the launching of the company’s new Master Series flagship televisions, the new A9F OLEDs (in 55- and 65-inch sizes) and Z9F LCDs (65- and 75-inches). The event was held in a venue that in its past life was an exclusive dinner theater from 1938 to 1951, fell into disrepair in the following decades, and was remodeled in 2013. Since then it has been contracted to Sony, renamed Sony Hall, and used for a variety of theatrical and business events.

The first thing that hit me when the presentation started wasn’t the new consumer sets displayed at the side of the podium but rather the huge screen (at least 10-feet wide) showing one of the brightest, clearest images I’ve ever seen at anywhere near that size. I assumed at first that it was a projected image, but it wasn’t. It was Sony’s Crystal LED, which we first saw in a similar size at CES 2017. Then called CLEDIS, the display is built up from tiled, LED-based modules and costs in the hundreds of thousands of dollars. It’s obviously not yet a consumer product (though I suppose if you won the lottery…) and for the present is limited to commercial applications such as this one.

But apart from that CLED display’s sheer size, the new OLED and LCD-LED sets were equally impressive...

from
https://www.soundandvision.com/content/sony-new-york