Friday, March 15, 2019

Industry Group to Define How Targeted Smart TV Advertising Will Work

Are you ready for a new era of targeted advertising direct to your smart TV? Ready or not, Vizio has partnered with Disney, CBS, NBC Universal, and other major media/advertising companies to form an industry consortium dedicated to developing industry standards for addressable advertising on internet-connected smart TVs.


from
https://www.soundandvision.com/content/industry-group-define-how-targeted-smart-tv-advertising-will-work

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