For years, the THX logo on a product meant you were buying something that was a cut above the rest, with the company’s demanding certification process guaranteeing that a component met a certain performance level criterion that ensured buyers they were getting the goods, especially when it came to home theater electronics or speakers. However, the certification became diluted over the years as THX seemed to start certifying products and systems well outside of their key areas, and the THX badge seemed to nearly become extinct. But the company is back at CES and has several new technologies, including the launch of Drop + THX Panda, the first audiophile wireless headphone to receive the THX badge.
No comments:
Post a Comment