Life is good. You’re digging your big-screen Ultra HD TV, especially since you upgraded to a high dynamic range (HDR)-capable model that takes an already awesome picture and makes it even better. Add to that the expanding roster of 4K movies and TV shows you can stream or watch on disc and you’re all set. Which brings us to 8K, the next-generation TV format you’ve been hearing about — the one that delivers images four times more detailed than 4K. Sorry to rain on your parade, but as Chris Chinnock, executive director of the 8K Association (8KA), is quick to point out, 8K is about more than the 33 million pixels the format is capable of displaying: “For video-game producers and Hollywood directors, there will be so much more detail and realism that can be harnessed when telling visual stories. And as those stories are delivered to consumers, they will enjoy spectacular clarity, contrast, and color that will be possible only with 8K.” All reasons why Samsung, Sony, LG, and others have already embraced 8K and why Display Supply Chain Consultants (DSCC) thinks upwards of 20 million 8K TVs will be sold worldwide over the next few years. We caught up with Chinnock to get a handle on where things stand with the fledgling format and get his take on what 8K brings to the table today.
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