Few companies in the home entertainment electronics industry have as storied a history as THX, the company born out of George Lucas’ desire to bring the movie-going experience as close as possible to how he envisioned his theatrical creations on the big screen. Disappointed by the sonic limitations of movie theaters when the original Star Wars film was released in 1977, the celebrated screenwriter/director engaged a team of audio engineers to define a series of technical parameters theater owners could follow to achieve what we would call today an immersive experience. The theatrical program was a huge success, eventually finding its way into the home, and the rest is history. We caught up with Peter Vasay, general manager and senior VP for home products at THX Ltd., to get an update on what the iconic brand has been up to lately and where it’s headed.
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