With the ever-loving number of products that are introduced at CES each year, it never takes long before you come across a gadget that causes your brain to stop functioning for a second under the heavy processing load of trying to figure out just why in the hell something like that would ever have reason to exist.
Jooki, “an award-winning, figurine-controlled wifi speaker that develops children’s independence and imagination, away from screens” fell into that category when I read the initial press release. In fact, I had absolutely no intention of even taking a cursory look at something that seemed so stupid and had such a silly name. But Jooki was at an event featuring a number of startup companies with “smart” or “connected” products, and—out of the sheer goodness of my heart—I sat through what I thought would be a quick (but painfully dull) demo. It turns out that Jooki wasn’t quite what I thought it was.
The problem is that Jooki is hard to explain in a way that does it the justice it deserves. Seeing it in action, on the other hand...
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