“The Quality Goes in Before the Name Goes On.” If you are of a certain age, that trademarked slogan is imprinted in your brain. It was marketed relentlessly. And it was a darn good slogan. It assured you that any product with the company’s name on it was of high quality. It also redirected your attention to the importance of the name of the company itself; you didn’t need to know anything else about the product; the company’s name ensured that it was good. My, how times have changed.
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