A joint announcement by IMAX and DTS at last September’s CEDIA EXPO stirred up a bit of a hurricane, or at least a tropical depression. The two companies are launching a new home theater certification program called “IMAX Enhanced.” In order to use that designation, an audio or video product must pass a battery of tests conducted by a committee of Hollywood tech specialists along with IMAX and DTS engineers. The program will cover both software (streamed and packaged) and hardware. IMAX Enhanced software releases will remain as close as possible to the aspect ratios used in IMAX theatrical presentations.
The history of theatrical IMAX is complicated...
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